#10 Teamwear™ was the brain child of Dixon Sports CEO & Founder Steven Dixon.
Steven started Dixon Sports Pty Ltd as a 26 year old in 2002. The concept behind the business is the same as it is today, to provide customers with a level of services that makes the task of purchasing uniforms and sports equipment as enjoyable and hassle free as possible.
In 2004 when the #10 Teamwear™ brand was born, there were many brands being imported in from other Countries and there was an obvious gap in the market for a brand that was completely ‘Custom Designed’ by you, the customer.
The advantage of this was that the customer would receive exactly what they wanted, and not just what was available out of a catalogue.
Why the name #10 Teamwear™?
Throughout the years you can look back at some of the greatest football players such as Pele, Maradona, Dennis Bergkamp, Wayne Rooney, Ronaldo, and of course Lionel Messi – all of these great players wore the number 10 jersey & it is recognised as the number worn by the best player on any team.
Initially the brand was just #10, but after this was denied registration for a trademark because it was too generic, the word ‘Teamwear’ was added to the bottom of the logo to make it #10 Teamwear™ and was officially trademarked in 2005.